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Kenai Peninsula Online - Alaska NewspaperTrump is fired up for 'Apprentice' return 09/09/04

...Twitchell, whose books include ''Adcult USA'' and the just-published ''Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld.'' Trump is not so much famous for being a self-proclaimed billionaire, as he is famous...

http://www.peninsulaclarion.com/stories/090904/ins_090904ins009001.shtml
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